Eyetex is familiar brand in Tamil Nadu. They started off with shingars and sticker bindis and graduated recently couple of years in to the cosmetic industry. India, apart from Elle18 and may be this, doesn't have that many really affordable options like e.l.f, MUA, Jordana, L.A Colors, e.t.c.(Sorry about the following ramble, felt the need to express myself here) And whatever affordable options available here in India cannot even be compared to affordable brands mentioned above. There is this huge gap and really horrible option in the affordable section of cosmetics. Of course health and well being matters more than money.